OUR CASE STUDIES

APPFIGURES: Ongoing impactful media coverage

In the summer of 2014, appFigures engaged with us to help successfully “re-introduce” the company into the U.S. marketplace.

Key goals were to establish credibility and secure positive opinion among key press and industry influencers covering/talking about app analytics, grow brand awareness of appFigures amongst key target audiences (app developers, publishers, communications agencies, the media, analysts and industry influencers) and drive user adoption of the appFigures reporting platform.

In order to achieve these goals, we recommended a strategic mix of PR tactics that would allow appFigures to achieve highly impactful coverage. These include:

  • Educate the press and ultimately target audiences about key differentiating factors from potential competitors, both direct and indirect
  • Develop creative pitches and other news hooks to pique media interest
  • Develop and execute a Thought Leadership program that positions appFigures execs as leading resources for info and trends on app analytics, measurement, industry insights, revenue estimates, etc.
  • Maintain a constant drumbeat of news, awareness and positive media coverage for appFigures

On an on-going basis, we continue to secure massive media coverage for appFigures. Some of the outlets include: TechCrunch, Mashable, VentureBeat, ChipChick, GeekWire, FierceDeveloper, + 9to5Google.com, AdWeek, AndroidAuthority.com, AndroidCommunity, Business Insider, CIO.com, AppAdvice, Cult of Mac, Gamezebo.com, Investor’s Business Daily, PocketGamer.biz, WIRED and many more!