KICKSTARTER SUCCESS: OWNPHONES – World’s first wireless, custom fit 3D printed earbuds
In early summer 2014, OwnPhones engaged with us to help it create and execute a Kickstarter campaign. With no “social capital” to rely on, LaunchPad immediately recognized that, in order to have success, it was going to be critical to develop this essential component for a successful crowdfunding effort.
Via an intense pre-marketing strategy, we set media appointments and released information about the product and campaign WAY in advance to create anticipation. We also executed social marketing strategies geared towards identifying and engaging target audiences who could support the campaign. The end goal was to capture their information in order to fully market to them and drive funding once the campaign was live. We were able to achieve almost 40% the funding goal in the first 48 hours because of this!
On the media coverage front, reception for the OwnPhones campaign was out of this world! We garnered coverage in some of the following outlets: CNET, CNBC’s “TechCrowd,” AskMen.com, FOX Business News, Yahoo! Tech with David Pogue, 3DPrinterWorld.com, GizMag.com, DigitalTrends.com, BGR.com, LaptopMag.com, TechnologyTell.com, WirelessWeek and many more!
Funding goal $250,000 / Amount raised $767,472 / 307% funded!!
For more info, check out:
OwnPhones: Wireless, Custom-Fit, 3D Printed Earbuds