MINO MONSTERS: Creating the next Pokémon
Mino Monsters engaged with us to handle their public relations efforts for the launch of its monster battle and trading game for iPhone. A HUGE aspect of the PR campaign surrounded the story of the company’s founders (both young/Y Combinator success / former Zynga product mgr.) and secured funding from a well-known VC for the development of the game. In order to achieve the goals set forth for the campaign, we planned and executed a highly successful media tour in San Francisco, CA, visiting with all key business, financial and consumer tech press to secure coverage of the funding and launch of the game.
In fact, it was so successful, the founders we featured in the S.F. Chronicle, front page of the business section! Other coverage received included: TechCrunch, Forbes, Dow Jones, BusinessWeek, AllThingsD, WSJ, USA Today, 148Apps, AppAdvice, Appolicious, IGN, PocketGamer, SlideToPlay, TouchArcade and many more!
Ultimately, this translated to a highly successful launch, creating massive awareness and downloads of the game.