What does a product launch marketing agency do?
A product launch marketing agency plans and runs the go-to-market program that takes a new product from internal readiness to market. That covers buyer research, positioning and messaging, press and analyst outreach, paid acquisition, launch-page conversion design, and the demand generation that follows launch day. LaunchPad has run this program since 2015 for SaaS, AI, hardware and consumer brands.
What is the difference between a product launch agency and a traditional marketing agency?
A traditional agency is built for programs that repeat month after month. A product launch agency is built around a fixed date. The work is sequenced backward from launch day: message validation, press embargoes and analyst briefings, pre-launch audience building, launch-week coordination, then the handover to always-on demand generation. Different rhythm, different deliverables, different measure of success.
When should we hire a product launch agency?
Sixty to one hundred and eighty days before your target launch date. Earlier than that and the product is usually not stable enough to message accurately. Later and you lose the eight-week runway that press embargoes, analyst briefings and pre-launch audience building require. Teams that arrive after launch day generally need a relaunch, which takes longer and costs more.
What product launch services does LaunchPad offer?
Go-to-market strategy, product marketing, public relations, paid media and demand generation, content, social and influencer marketing, and sales enablement. Most clients take an integrated program rather than a single channel, because launch timing only works when press, paid and content fire against the same date. Every engagement starts with go-to-market strategy, since the channels only work once positioning is settled.
How much does a product launch agency cost?
Engagements are retainer-based and scoped to the launch window rather than billed hourly. They typically run from the mid four figures to the low five figures a month, scaling with how many channels are in play and how long the runway is. We share specific pricing on the first call, once scope is clear.
What makes LaunchPad a top product launch marketing agency?
Three things. We have run launches since 2015 across SaaS, AI, hardware and consumer markets, so the playbook is tested rather than theoretical. We run PR, paid media, product marketing and content inside one team, which is what makes a launch date actually hold. And we work founder-led, with the people who will still be making the decisions on launch morning.
Which industries does LaunchPad work in?
B2B SaaS and vertical SaaS, including LegalTech, HealthTech and FinTech. AI and developer tools. Consumer electronics and hardware. Direct-to-consumer brands in wellness, skincare and lifestyle. E-commerce. Clients range from small and mid-sized businesses to seed and Series B startups and established brands entering a new category. What they share is a launch date and a small internal marketing team.
Does LaunchPad run PR, paid media, influencer marketing and content as one team?
Yes. LaunchPad plans and runs positioning, PR, paid media, influencer marketing and content as one program against one launch date, with one senior team accountable for the result. That is the core difference from hiring separate PR, ad and content vendors, where nobody owns the gaps between them and launch timing slips.
How long does a product launch take with LaunchPad?
About eight weeks from kickoff to launch day. Press outreach starts about three weeks before launch, and paid media and audience building ramp up alongside it. A full program usually runs six to twelve months, covering launch, optimization and scale. A launch inside 90 days is realistic when positioning work can start right away.
What results has LaunchPad delivered for clients?
Amano ONE, a B2B software launch, cut its cost per click 44% in 90 days ($1.42 to $0.80) and earned 25+ industry placements. MYLO, an AI product launch, reached 6.2x overall return on ad spend. Modobag's hardware relaunch hit 664% of its revenue target, with 100 million+ launch video views. InfinaCore reached 7x return on ad spend with coverage in CNET, iMore and BGR.
Can LaunchPad help a European or Asian company launch in the US?
Yes. US market entry is a core part of LaunchPad's work. We adapt positioning and messaging for American buyers, build US press relationships, and set up paid media and channels for the US market, so the product launches with a story American buyers and press understand.
Where is LaunchPad based, and who does it work with?
LaunchPad is based in Los Angeles, California. Clients include US companies and international companies, mostly from Europe and Asia, launching products in the US. Most are startups from seed to Series B, SaaS and AI companies, and consumer brands with a launch in the next 60 to 180 days and a small internal marketing team.
