Blogs

As crowdfunding for small businesses continues to grow in popularity, the battle for backers has become increasingly more competitive. If you are only relying on your campaign being featured on a crowdfunding site, you may be in trouble. The only way to succeed is to make sure that you have a clear crowdfunding strategy in place before you launch. Still not sure what to do? Here are some helpful tips to get you on the right path and set you up for success. 

Given that 90% of product launches fail, it goes without saying that there is an art to developing a new product launch strategy. At The LaunchPad Agency, sometimes clients come to us after they have made mistakes with their product launches to help get their campaigns back on the right path. As a top-rated product marketing agency, our team develops a product launch strategy specifically designed around our client’s needs. Here are some of our tried and true do’s and don’ts of product launch marketing. 

Product marketing isn’t easy. At The Launchpad Agency, we often get calls from entrepreneurs and companies that have great new products, but just don’t know how to bring it to market. And we’re here to tell you that success is more than just having a great product, it also takes proper new product launch strategy and execution to really make your endeavor a hit with your target customers.
Are you ready to launch? Here are some tips to get you started on your journey to a successful product launch.

So you’ve created your world-changing product…now what? Many startups expect success overnight, which can lead to the downfall of many new product launches. At The LaunchPad Agency, we have launched hundreds of campaigns over the years and have developed battle-tested strategies and tactics that skyrocket our clients to success! Here are some need-to-know tips on launching a new product, game, platform, or mobile app. 

I’ve been doing this for a long time. I have 25 years of experience and really my specialty has always been in launching new products into the marketplace. That’s really where my keen interest is. I work a lot with the startups and our specialty is making money for businesses when they need it the most. Our agency provides the 360 degrees of services needed to successfully launch a crowdfunding campaign…or even launch your product into the marketplace. As a whole, LaunchPad specializes in launching new products and companies into the marketplace with explosive growth and we do it either by a straight go-to-market or via crowdfunding. We have a great reputation and a 92% success rate in crowdfunding when the industry average has an 85% failure rate.

Here is the harsh reality of crowdfunding – 85% of campaign fail.
Gone are the days when you launch a campaign and it goes viral with little promotional effort. If you think you can build a product and expect it to magically generate sales on its own, you are in for a rude awakening.
But here’s the good news. With the right strategic plan and preparation, you can successfully create and execute a successful crowdfunding campaign.

When I helped found The Launchpad Agency we had had a vision. We knew that we had picked out an absolutely amazing team of professionals to join us. We knew that our own drive towards helping others achieve their startup, business, and crowdfunding goals was all we could think about and all we wanted to do. We knew that others that shared that same enthusiasm for success would be drawn to us. What we didn’t know was the extent of just how vast and utterly inspiring our community would turn out to be.