Blogs

Our three-step strategic approach to launch has proven in years of experience to create fully customizable, omnichannel approaches that are designed to grow brand awareness and accelerate retail sales!

We get to talk to a lot of entrepreneurs, inventors, and small suppliers. While most of them have good intentions, there are mistakes made before they become our clients. Here is our top 10 list of common mistakes that potential retail suppliers make

eCommerce sales funnel is an illustration of a users’ path from the moment they land on your eCommerce page to the point where they convert, i.e. perform the desired action…

While eCommerce is trending towards bigger and better things, brands must adopt an omnichannel approach to deliver a seamless customer experience to be successful in the future of eCommerce. 

Kickstarter is a fantastic platform to generate awareness and raise funds for your projects. However, you aren’t the only fish in the aquarium. Founded in 2009, the crowdfunding platform has launched over 500,000 projects and received pledges worth around $5 billion. Still, many projects fail to reach potential donors. The Launchpad Agency explains the importance […]

Everybody suggests a crowdfunding option for your new business or new product launch but only a few experts really know how to make it work successfully. Crowdfunding seems to be a cakewalk from the outside but we know how hard it is from our experience running hundreds of campaigns. Right now, Indiegogo and Kickstarter are […]

We’re proud to announce that we’ve been listed as a top agency on Design Rush. We thank everyone on the team for this honor and hope that we continue to earn their respect with sheer work and determination.

Online advertising can be a daunting task. What does a successful ad look like? How do you analyze the effectiveness of your ad campaigns? What are some key performance indicators? We teamed up with Aphrodite, a revenue analytics software company, to help you understand the numbers a little better and show you the fundamentals of […]

  This year has been unlike any other.   Between shutdowns and quarantines, we know that it’s been a difficult time for everyone. We hope that the holiday season will bring much-needed joy into all our lives with bigger and brighter things for the new year. Although this year was unprecedented,  the LaunchPad Agency was […]

Have you created the next world-changing product? Entrepreneurs use crowdfunding campaigns to raise funding and bring their products to life while delivering them to the marketplace. During your crowdfunding journey, you will have to make several decisions that you feel benefit your campaign. One central question is, what platform will you use for crowdfunding? Although there are many platform options to launch your campaign, Kickstarter and Indiegogo are two of the most popular. While you can be successful on either platform, the key is learning each site’s advantages, disadvantages and discovering which will work best with your product.

Have you created the next world-changing product? Entrepreneurs use crowdfunding campaigns to raise funding and bring their products to life while delivering them to the marketplace. During your crowdfunding journey, you will have to make several decisions that you feel benefit your campaign. One central question is, what platform will you use for crowdfunding? Although there are many platform options to launch your campaign, Kickstarter and Indiegogo are two of the most popular. While you can be successful on either platform, the key is learning each site’s advantages, disadvantages and discovering which will work best with your product.

As crowdfunding for small businesses continues to grow in popularity, the battle for backers has become increasingly more competitive. If you are only relying on your campaign being featured on a crowdfunding site, you may be in trouble. The only way to succeed is to make sure that you have a clear crowdfunding strategy in place before you launch. Still not sure what to do? Here are some helpful tips to get you on the right path and set you up for success. 

Given that 90% of product launches fail, it goes without saying that there is an art to developing a new product launch strategy. At The LaunchPad Agency, sometimes clients come to us after they have made mistakes with their product launches to help get their campaigns back on the right path. As a top-rated product marketing agency, our team develops a product launch strategy specifically designed around our client’s needs. Here are some of our tried and true do’s and don’ts of product launch marketing. 

Product marketing isn’t easy. At The Launchpad Agency, we often get calls from entrepreneurs and companies that have great new products, but just don’t know how to bring it to market. And we’re here to tell you that success is more than just having a great product, it also takes proper new product launch strategy and execution to really make your endeavor a hit with your target customers.
Are you ready to launch? Here are some tips to get you started on your journey to a successful product launch.

So you’ve created your world-changing product…now what? Many startups expect success overnight, which can lead to the downfall of many new product launches. At The LaunchPad Agency, we have launched hundreds of campaigns over the years and have developed battle-tested strategies and tactics that skyrocket our clients to success! Here are some need-to-know tips on launching a new product, game, platform, or mobile app. 

I’ve been doing this for a long time. I have 25 years of experience and really my specialty has always been in launching new products into the marketplace. That’s really where my keen interest is. I work a lot with the startups and our specialty is making money for businesses when they need it the most. Our agency provides the 360 degrees of services needed to successfully launch a crowdfunding campaign…or even launch your product into the marketplace. As a whole, LaunchPad specializes in launching new products and companies into the marketplace with explosive growth and we do it either by a straight go-to-market or via crowdfunding. We have a great reputation and a 92% success rate in crowdfunding when the industry average has an 85% failure rate.

Here is the harsh reality of crowdfunding – 85% of campaign fail.
Gone are the days when you launch a campaign and it goes viral with little promotional effort. If you think you can build a product and expect it to magically generate sales on its own, you are in for a rude awakening.
But here’s the good news. With the right strategic plan and preparation, you can successfully create and execute a successful crowdfunding campaign.

When I helped found The Launchpad Agency we had had a vision. We knew that we had picked out an absolutely amazing team of professionals to join us. We knew that our own drive towards helping others achieve their startup, business, and crowdfunding goals was all we could think about and all we wanted to do. We knew that others that shared that same enthusiasm for success would be drawn to us. What we didn’t know was the extent of just how vast and utterly inspiring our community would turn out to be.