Blogs

While eCommerce is trending towards bigger and better things, brands must adopt an omnichannel approach to deliver a seamless customer experience to be successful in the future of eCommerce. 

Kickstarter is a fantastic platform to generate awareness and raise funds for your projects. However, you aren’t the only fish in the aquarium. Founded in 2009, the crowdfunding platform has launched over 500,000 projects and received pledges worth around $5 billion. Still, many projects fail to reach potential donors. The Launchpad Agency explains the importance […]

Everybody suggests a crowdfunding option for your new business or new product launch but only a few experts really know how to make it work successfully. Crowdfunding seems to be a cakewalk from the outside but we know how hard it is from our experience running hundreds of campaigns. Right now, Indiegogo and Kickstarter are […]

We’re proud to announce that we’ve been listed as a top agency on Design Rush. We thank everyone on the team for this honor and hope that we continue to earn their respect with sheer work and determination.

Online advertising can be a daunting task. What does a successful ad look like? How do you analyze the effectiveness of your ad campaigns? What are some key performance indicators? We teamed up with Aphrodite, a revenue analytics software company, to help you understand the numbers a little better and show you the fundamentals of […]

  This year has been unlike any other.   Between shutdowns and quarantines, we know that it’s been a difficult time for everyone. We hope that the holiday season will bring much-needed joy into all our lives with bigger and brighter things for the new year. Although this year was unprecedented,  the LaunchPad Agency was […]

Have you created the next world-changing product? Entrepreneurs use crowdfunding campaigns to raise funding and bring their products to life while delivering them to the marketplace. During your crowdfunding journey, you will have to make several decisions that you feel benefit your campaign. One central question is, what platform will you use for crowdfunding? Although there are many platform options to launch your campaign, Kickstarter and Indiegogo are two of the most popular. While you can be successful on either platform, the key is learning each site’s advantages, disadvantages and discovering which will work best with your product.

Have you created the next world-changing product? Entrepreneurs use crowdfunding campaigns to raise funding and bring their products to life while delivering them to the marketplace. During your crowdfunding journey, you will have to make several decisions that you feel benefit your campaign. One central question is, what platform will you use for crowdfunding? Although there are many platform options to launch your campaign, Kickstarter and Indiegogo are two of the most popular. While you can be successful on either platform, the key is learning each site’s advantages, disadvantages and discovering which will work best with your product.

As crowdfunding for small businesses continues to grow in popularity, the battle for backers has become increasingly more competitive. If you are only relying on your campaign being featured on a crowdfunding site, you may be in trouble. The only way to succeed is to make sure that you have a clear crowdfunding strategy in place before you launch. Still not sure what to do? Here are some helpful tips to get you on the right path and set you up for success. 

Given that 90% of product launches fail, it goes without saying that there is an art to developing a new product launch strategy. At The LaunchPad Agency, sometimes clients come to us after they have made mistakes with their product launches to help get their campaigns back on the right path. As a top-rated product marketing agency, our team develops a product launch strategy specifically designed around our client’s needs. Here are some of our tried and true do’s and don’ts of product launch marketing.