Christine Lee
Sr. Brand Director, Ladder
Elevating a Premium Performance Brand Through Strategic Media Authority
It’s been a great experience working with The LaunchPad Agency. They have great relationships with the media and the team has secured impactful media placements that have had a positive impact on the Ladder brand.
Christine Lee
Sr. Brand Director, Ladder
Ladder, a premium performance supplement brand co-founded by LeBron James and Arnold Schwarzenegger, partnered with The LaunchPad Agency to build sustained national brand awareness in one of the most saturated consumer categories in the world.
Built around clean ingredients and performance driven formulations, Ladder was created to reflect the training standards of elite athletes. But in a market where hundreds of brands compete for the same shelf space and media attention, celebrity backing alone is not enough. Ladder needed a disciplined, long-term communications strategy that turned its founder story into earned media authority, supported new product introductions and amplified its retail partnership with The Vitamin Shoppe across both consumer and trade channels.
Our strategy focused on reinforcing Ladder’s premium positioning while leveraging its elite founders and athlete ambassadors to build trust and authority.
We developed a structured monthly PR program designed to maintain consistent visibility across targeted consumer, health, fitness and sports media outlets. Messaging centered on ingredient transparency, performance validation and the brand’s commitment to clean, effective supplementation.
To further differentiate Ladder in a crowded market, we crafted compelling media narratives that highlighted the direct involvement of LeBron James and Arnold Schwarzenegger in product development. Executive storytelling was supported by coordinated athlete interviews and media placements that positioned Ladder as a serious performance brand, not just a celebrity endorsement.
Our outreach secured high value interviews and media features with LeBron James, Arnold Schwarzenegger, Trea Turner, Myles Garrett and Bobby Wagner, reinforcing Ladder’s credibility at the intersection of elite performance and science backed nutrition.
By combining disciplined brand storytelling, athlete authority and targeted media placement, we elevated Ladder’s visibility and strengthened its position within the competitive sports supplement industry.
LaunchPad implemented a sustained, high impact PR program designed to reinforce Ladder’s premium positioning and expand visibility across consumer, sports and retail trade media.
We refined core brand messaging to emphasize ingredient integrity, performance science and founder involvement, ensuring consistency across every media touchpoint. Target media lists were developed to reach fitness enthusiasts, performance athletes and health conscious consumers most aligned with Ladder’s value proposition.
A structured product review initiative was launched to secure credible third party validation. Samples were distributed to select editors and reviewers, generating authentic coverage and performance driven testimonials that strengthened purchase confidence. We strategically prioritized outlets capable of influencing both end consumers and retail buyers.
Given Ladder’s broad performance appeal, outreach extended across mainstream lifestyle media, elite sports publications and specialized industry trades. This ensured the brand resonated with professional athletes, serious fitness enthusiasts and everyday consumers seeking high quality supplementation.
Simultaneously, we supported the announcement and amplification of Ladder’s national retail partnership with The Vitamin Shoppe, securing targeted coverage within beverage, supplement and retail trade publications to drive awareness among distributors and industry stakeholders.
The PR program generated sustained national visibility and measurably strengthened Ladder’s positioning across consumer, sports and retail trade media.
Campaign Results at a Glance
The combination of athlete storytelling, ingredient transparency messaging and coordinated retail amplification positioned Ladder as a serious performance brand at the intersection of elite sport and mainstream fitness culture.
Services Behind This Campaign
Ready to Build the Kind of Media Authority That Moves the Market?
Ladder competed in one of the noisiest consumer categories on the market and built genuine brand credibility through sustained, strategic PR. If you are looking to earn the media coverage that changes how your market sees you, we would like to hear about it.
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