Modobag

Situation

Modobag had previously launched a Kickstarter campaign to fund the final development of its product, the world’s first motorized rideable luggage. The campaign failed. In 2016, Modobag turned to us to help them execute a new crowdfunding initiative on Indiegogo.

Strategy

Knowing that their previous campaign had failed, it was crucial to understand what went wrong the first time. We took a “deep dive” into tactics of the first campaign to remedy issues and ensure they weren’t repeated.

In order to break through and become a topic of national discussion, we worked to build Modobag’s brand profile and reputation, first in its pre-marketing efforts (we helped Modobag build an army of socially engaged fans prior to launch), and second, with a variety of relevant media and influencers.

Execution and Tactics

We immediately launched a pre-marketing campaign to build, educate and energize a fanbase for Modobag through the use of a custom landing page, online ads and a gamification campaign. Within just 30 days, we built them a fanbase of over 6,600 emails, which continued to grow.

To elevate the profile of Modobag, we worked with the Modobag team to create a fun and compelling video, showcasing how to “ride the bag,” where it can be used, how it can get users through an airport or school campus in less time, as well as the bag’s overall functionality.

With only four prototypes available, we used a wide variety of media relations and social media tactics to elevate Modobag to a pop-culture phenomenon in the summer of 2016. To capitalize on the consumer fascination, we brought Modobag to New York City, San Francisco, Chicago and Phoenix to meet with major media outlets and allow them to try the bag for themselves. The “hands-on” experiences translated into strong stories that continued to push the overall narrative of how “Modobag is changing travel.”

Results

The Modobag campaign was a HUGE success, reaching 664% of the funding goal as well as driving over 644,400 page views to the campaign page. The video LaunchPad created went viral with over 95 million views, 1.4 million shares, 575K Likes and 180K comments. The video can be seen here.

We were able to successfully secure 500+ pieces of media coverage with key media including Good Morning America, Fox and Friends, The Jimmy Kimmel Show, Mashable, Huffington Post, Engadget, NY Post, Maxim, Popular Mechanics, CNN, CNET, CNBC, Chicago Tribune and The Daily Mail to name a few.

Funding Goal $50,000 / Amount raised $734,183 / 658% funded!!