Itamar Jobani
CEO & Co-Founder, OwnPhones
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OwnPhones
Wireless, custom-fit 3D printed earbuds
“LaunchPad’s integrated methodology proved to be the difference in the success of our crowdfunding efforts. Working with the LaunchPad team was a blessing – they delivered an unparalleled return on investment and is the best marketing dollars we have ever spent.”
Situation
OwnPhones engaged with us to help it create and execute a Kickstarter campaign without any “social capital” – essentially, they had to start from scratch to build an army of fans for their brand.
Strategy
With no social capital to rely on, we immediately recognized that, in order to have success, it was going to be critical to develop this essential component for a successful crowdfunding effort.
Execution and Tactics
Via an intense pre-marketing strategy, we set media appointments and released information about the product and campaign WAY in advance to create anticipation. We also executed social marketing strategies geared towards identifying and engaging target audiences who could support the campaign. The end goal was to capture their information in order to fully market to them and drive funding once the campaign was live.
Results
We were able to achieve almost 40% of the funding goal in the first 48 hours because of this! On the media coverage front, reception for the OwnPhones campaign was out of this world! We garnered coverage in some of the following outlets: CNET, CNBC’s “TechCrowd,” AskMen.com, FOX Business News, Yahoo! Tech with David Pogue, 3DPrinterWorld.com, GizMag.com, DigitalTrends.com, BGR.com, LaptopMag.com, TechnologyTell.com, WirelessWeek and many more!
Funding goal $250,000 / Amount raised $767,472 / 307% funded!!